WordAds is a new service from WordPress.com that extends our advertising scale and know-how to eligible sites. We believe it is a special partnership between the largest Internet publishing platform and our users. The team at WordAds are very excited about the potential to help our publishers to earn income from their sites with high quality ads and strong rates from advertisers.
Starting in January 2012, WordAds has been running a closed beta program and now has thousands of sites successfully launched.
The WordAds program is designed to enable site owners to focus on their content and to turn to WordAds to manage advertising for them. We are a team of experienced online advertising professionals, designers, engineers and support staff who are building a unique ad program. Part of what makes WordAds unique is that because WordPress.com is our responsibility, we share with our site owners an understanding of what publishers want in advertising. In contrast, other advertising partners are not publishers and have a harder time relating.
With traditional advertising relationships a publisher or blogger has two relationships and platforms – one for publishing and the other for advertising. WordAds combines the two partnerships into one. We believe that this combination reduces conflicts of interest. WordAds wants you to maximize your earnings potential and have the best publishing experience possible.
Other third party advertising programs generally have the best interests of the advertisers in mind ahead of the best interests of the publisher. WordAds is constantly testing new ad programs. When we find a new advertising partner that will increase payments and have strong ad quality we will include them in our mix.
WordAds optimized a variety of creative ads depending on which geography a visitor is from, whether the visitors are from a desktop or mobile device and more. Here are some of the video ads that have run on WordAds sites: