WordAds from WordPress.com extends our advertising scale and know-how to eligible sites. We believe it is a special partnership between the largest Internet publishing platform and our users. We are excited about the potential to help our publishers earn income from their sites with high quality ads and strong rates from advertisers.
Starting in January 2012, WordAds now has tens of thousands of bloggers earning revenue from their sites
The WordAds program is designed to enable site owners to focus on their content and leave advertisement management up to us. We are a team of experienced online advertising professionals, designers, engineers and support staff who are building a unique ad program. We are responsible for running advertisements on WordPress.com, which means we share with our site owners an understanding of what publishers want in advertising. In contrast, other advertising partners are not publishers and have a harder time relating.
With traditional advertising relationships a publisher or blogger has two relationships and platforms – one for publishing and the other for advertising. WordAds combines the two partnerships into one. We believe that this combination reduces conflicts of interest. We want you to maximize your earnings potential and have the best publishing experience possible.
Other third-party advertising programs have the best interests of the advertisers in mind ahead of the best interests of the publisher. WordAds is constantly testing new ad programs to find a new advertising partners that will increase both payments and ad quality.
WordAds optimizes a variety of creative ads depending on which geography a visitor is from, whether the visitors are from a desktop or mobile device and more. Here are some of the video ads that have run on WordAds sites: