Launch of Jetpack Ads Enhances WordAds’ Value

We are very excited that Jetpack Ads has launched in Jetpack 4.5. Jetpack is the most broadly used WordPress plugin. Now self-hosted WordPress sites with a premium plan can easily launch and manage ads.

Since the launch, thousands of great WordPress sites have launched Jetpack Ads. Jetpack Ads are a sister product to WordAds and are sold together to advertisers.

The launch is beneficial to all WordAds users as when we grow our ad inventory large ad buyers become more interested.

Jetpack Ads is instantly available to all users who have purchased the Jetpack Premium plan — no approval process required. Once you’ve purchased the plan, activate the feature in the Engagement tab within Jetpack. You’ll start seeing ads on your site right away, and can tweak ad placement settings and view your earnings on

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Google AdSense, Facebook Ads, and Dozens More Buying From WordAds

There are more than 60 partners bidding on WordAds including Google’s AdSense, Google AdX and Facebook Ads. Other well known buying partners include Aol, Yahoo, and

The WordAds team fields questions about WordAds vs. AdSense and we wanted to clarify that with WordAds you get Adsense.

What the WordAds platform does through our real time bidding platform is to strive for perfect competition for the advertising value of your site.

For example, if a mobile visitor from Canada is seen as most valuable to Facebook advertising, they will pay the highest rate to serve ads to that visitor.

Our twin primary goals at WordAds are to a) maximize your earnings potential b) remove the hassles of managing ads. A bidding environment with 60 companies buying in real time is very complex undertaking and we believe WordAds is succeeding at shielding you from this work so that you can focus on what you care about most – your site and audience.


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AdControl Plugin Is Here!

WordAds has been a hit with publishers and WordPress VIPs who further embraced it after we launched WordAds 2.0. Today we are excited to announce that WordAds is available to any WordPress site via the AdControl plugin.

Built specifically for WordPress sites that want to earn income from advertising, WordAds is built for simplicity, allowing bloggers to focus on blogging and leave the monetization to your WordAds partner.

Adcontrol screenshot

If you have  a self-hosted sites there are four steps to get going with Wordads:

  1. Apply here at
  2. Download and install the AdControl plugin here.
  3. Make sure that the Jetpack plugin is installed.
  4. Complete setup questions in your WordPress dashboard under Settings > WordAds

More questions? Check the WordAds FAQ here.


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Introducing WordAds 2.0

Today, we’re excited to introduce you to a new WordAds. On the front end, it’s a simpler and more streamlined experience like never before. On the back-end we have launched a real-time bidding platform to maximize earnings and ad creative control. Say hello to WordAds 2.0!

WordAds 2.0 is now fully integrated where you control the rest of your blog, in’s main Settings interface. You can also view your Earnings reports here and manage your payout information.

Screen Shot


Existing WordAds users aren’t the only ones to benefit from the changes in WordAds 2.0. For new users, we have done away with the separate application process. Any family friendly blog with minimal page views will be considered for immediate admission to WordAds.

Bigger changes are now live in our real time bidding environment. We have dozens of ad agencies and buyers bidding in real time on each of our global ad impressions. More competition means that we make the most of your earnings potential.We have also implemented advanced contextual mapping so that advertisers have data on the topics of each of your pages.

Screen Shot

We’ve been hard at work on WordAds 2.0 and are really excited to finally show it off to all of you. These are some big changes, but we have even more on the way, and are already thinking about what to add for WordAds 2.1. If you have any questions, please don’t hesitate to contact the Happiness Engineers.


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Do You Read The Daily Post?


Photo Credit: trekkyandy cc

Whether you’re just blogging as a hobby or blogging as your full-time job, there is one common principle amongst all advertising, and it’s that a larger audience will always yield more revenue. The best way to grow your audience is to increase the quality and engagement of your site, and for that we have The Daily Post, a site dedicated to getting the most out of your own site.

First, check out our free eBook, Grow Your Traffic, Build Your Blog, a compendium of our best pieces related to building your audience. If you’re looking for more direct instruction, follow along with Blogging U, where you’ll find courses to improve the quality of your site, engage a larger audience, and therefore boost your revenue.

At The Daily Post, you’ll also find posts on principles of design like clarity and color harmony, posts encouraging you to try new things like experimenting with formats and identifying your style, posts encouraging you to engage with your audience by giving your comments a boost and of course dealing with trolls, and a weekly community pool where you can dive in to get feedback on your work.

As for us, we’re still hard at work on WordAds 2.0, which we alluded to back in December. We are so eager to get this update launched, but we want it to be perfect, and we thank you for your patience. If you have any questions or concerns, please let us know!

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WordAds in 2014

We haven’t really shared anything here since our recap of 2013, though it’s safe to say that our successful program is growing in more ways than just ad impressions and payouts. In fact, we have been quiet this year because we’re incredibly focused on something major for very early 2015.

For 2014, our roadmap called for:

  • More ad types to choose from.
  • Improved reporting.
  • As always, higher earnings and improved ad creative.

That’s all still on the roadmap for 2015. Why didn’t it arrive in 2014? Well, we looked at everything we wanted to do, not just those three things, and decided to mix it up a bit by building something even better from the ground up! One might even say it’s WordAds 2.0.

Some of you have already been in our early beta tests, so you have seen some of the amazing things that are soon to arrive. I wish we could say more, but let’s just say we’re incredibly excited to bring these changes to you in early 2015. Follow this blog for further developments!

To learn more about WordAds, please feel free to stop by Why WordAds? and our FAQ page.

If you have a blog with a custom domain, you should definitely request an invitation today! If you have a self-hosted blog, we plan to expand our service to you this coming year, or you could easily move to if you just can’t wait to be a part of the WordAds family.

2014 was an incredibly productive year for WordAds, and that productivity will make 2015 a year to remember!

The WordAds Team


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WordAds in 2013

Coming up in February, we will celebrate the 2nd anniversary of WordAds. Based on the feedback we get from advertisers and publishers, we’re calling the program a success. We now have more than 10 thousand sites running WordAds with around 1 billion ad impressions per month, and we will be paying out around $1 million to WordAds publishers in 2013.

For most publishers, earnings are steady with their traffic, but we have some notable success stories where publishers have over-night viral posts that bring in tens of millions of page views over a few days.

For 2014, WordAds’ product roadmap calls for:

  • More ad types to chose from.
  • Improved reporting.
  • As always, higher earnings and improved ad creative.

To learn more about WordAds, please feel free to stop by Why WordAds? and our FAQ page.

If you have a blog, request an invitation today! If you have a self-hosted blog, we plan to expand our service to you eventually, or you could easily move to if you just can’t wait to be a part of the WordAds family.

2013 was a great year for WordAds. Let’s make 2014 even better!

The WordAds Team


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Choosing a Subject: Niche or Broad?


Photo credit: Wikipedia

A common question we hear is, “I have blog, now what do I write about?”

If you’re reading this, you probably have a blog, and you might even be earning money from that blog. If not, you’re at least keeping track of how much traffic your blog gets. Your earnings are primarily affected by traffic, and traffic is primarily affected by what your blog is about. Is you blog a niche subject, like 9to5 Mac (where folks can instantly find Apple-related news), or a broad subject like Jon Negroni (where folks can find articles on pop culture, social media, and generally anything that Jon Negroni finds interesting to share with his readers). Both sites are great, both are very popular, and both bring in some great revenue, but they both share very different traffic dynamics.

A broad subject blog tends to bring in more of a following of dedicated readers than a niche subject blog, which tends to attract many one-time readers from search engines. Take a moment to remove yourself as a blogger and think of yourself as a reader. If you love what Jon Negroni has to say, you’re probably already following his blog, or will be following it right after you read this article. If you want to hear about the new iPhone, you’ll probably find several articles from 9to5 Mac at the top of your searches. Is either situation better than the other? Technically, yes, but ultimately, no.

A site with a broad subject focus, like Watts Up With That? (focussing on climate change, an arguably broad subject within itself) is bound to maintain a more stable average than a site with a niche subject, like Stoopid Housewives (focussing on news and gossip surrounding Bravo’s Real Housewives series). While traffic to a broad subject may maintain a more stable average, traffic to a niche subject will have higher peaks and lower valleys. How much traffic both sites accumulate at the end of the month is really up to the site. It can’t be quantified or predicted with any shred of accuracy, no matter who or what claims they can. A broad subject may enjoy a more comfortable average throughout its existence thanks to a more dedicated following, while a niche subject will have amazing days when something remarkable happens within its subject and terrible days when news simply dries up.

Ultimately, you should write about what you want to write about. Let the traffic come to you, and let that traffic stay if it wants to. Write for yourself, the audience you want will grow, and your earnings will follow.

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Your Readers are People

Audience at a show in Hong Kong.

(Photo credit: Wikipedia)

If you’re part of the WordAds family, you’re already making money from your posts. The money is there, but it doesn’t always flow evenly. There are a variety of factors that affect how much you’ll make at the end of the month, but the only one you should worry about is the fact that your readers are people, not robots.

Your readers are people, and they can come and go as they please. Just because you have 500 followers does not mean that every post will have 500 views. In fact, the same post could just as easily have 200 or 2,000 views. Now, I’m not here to do the usual thing and tell you to bend to your readers, quite the opposite in fact. Never betray your style. You are who you are, and your audience follows you because of who you are. If you are actually looking to change your style, there are tips and challenges posted every day at The Daily Post, but don’t let a drop in traffic or revenue force you to change.

Your readers are people, and they have friends who want to read entertaining content too. Just like there could be a day when your traffic drops to seemingly unrecoverable levels, there could be a day when it balloons out of control. Now, I don’t know the secret to suddenly getting millions of readers, but from what I’ve seen, I’m pretty sure there is no secret. One day, you could be writing about a unifying theory which ties together all Pixar films or a series of embarrassing Walmart photos (not for the faint of heart), and you’ll suddenly go from making hundreds of dollars a month to thousands.

Your readers are people, and they want to continue to read the things they enjoy. Don’t change your ways to bend to a departing audience. Stick to who you are, stick to your style, and embrace the audience who stays with you because of who you are. Don’t worry, they’ll bring their friends.

That’s a lot of words to really say three often repeated words, so I’d like to close with them, “never give up.”

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Retain More Readers with Images and Videos

Running ads is only half the battle. The other half is building and retaining an audience, so you actually have folks who will see the ads. While writing the text of a blog post is clearly important, finding ways to add images and video when appropriate will stimulate your readers’ minds, giving them something more than text to dig through, and a reason to come back.

Have a look at The Pixar Theory, a hugely popular breakout post from blogger Jon Negroni. It’s a very fascinating post which describes a unifying theory between all Pixar films. Does the post need images to get its point across? Of course not. But, take a moment to close your eyes and image that post with no images. Imagine the huge and intimidating mountain of text growing ever higher, it’s insurmountable, there’s no way you’ll get through it even in a day, it just keeps growing and growing, little black letters, there’s no end in sight!

A Steep Climb, Kosciusko Drift

(Photo credit: Powerhouse Museum Collection)

Now, breathe a sigh of relief and look again. There are images, tons of colorful images from the films being discussed. They break up the text, add color, and help to illustrate points that text alone struggles to. Now, it doesn’t seem so insurmountable. In fact, it won’t take you long to read the post, and I highly recommend that you do.

English: Shiga Kogen - Sun Valley - summit

(Photo credit: Wikipedia)

This is what adding media does to a post. It breaks up the text, improves the flow, and makes a long post seem much shorter and more enjoyable to read.

If you don’t have images to add to your post, there are plenty of ways to find and properly attribute royalty free images. If you have a blog on, you can already do this by just using Zemanta. If you don’t have a blog, just grab the Zemanta extension for the same functionality.

Videos are even easier to add. If you know of a video that will help to get your point across, embed it using the video provider’s embed code, or follow one of these guides if you’re on Don’t overdo it though. Abstract images can be added just for the sake of color and variety, but abstract videos are a bit more wasteful than helpful.

The next time you write a post, try to spice it up with a few images or videos. Your readers will thank you!

Update: As of January 2, 2014, Zemanta is no longer available as a built-in feature on Please feel free to visit Finding Free Images and other Media for some handy tips.

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