Author: jwilson254

@Automattic employee, former @Criteo & @AOL, 12 year Ad Tech vet, mom of 3, #twinmom, food/wine/dog lover

Growing WordAds Viewable Ad Impressions

By jwilson254 | | 6

In August 2020, WordAds completed a major update to how we measure, target and optimize against ad impressions that are viewable. Our intention is to provide more value to our advertisers by restricting ads to only placements that have an opportunity to be seen. According to IAB, the minimum requirement for an ad to be… Read More