Benchmarking Results Reveal WordAds Bests Others by 2 to 1

The WordAds team wanted to understand how each advertising partner compared to WordAds in terms of monetizing inventory and driving yield for publishers. WordAds aggregates and holistically evaluates demand from more than 50 programmatic partners. WordAds provides full yield monetization and demand mediation services to help publishers extract the greatest yield for every impression. We… Read More

Understanding WordAds Earnings Fluctuations

One of our ad buyers recently paused their partnership with us. This will lead to some WordAds sites experiencing a decline in their earnings this month. The WordAds platform is not dependent on a single buyer, and other buyers have started taking up the slack already. So the model is working but we wanted to… Read More

WordAds Wins Product of The Year Award

The WordAds team is excited and grateful to have won ExchangeWire’s 2018 Best New Product or Service. We won this for our brand safety system. This system allows us to flag web pages that advertisers do not feel is brand safe (pages with violence, adult material, etc.) How does this benefit WordAds publishers? If you… Read More

WordAds Now With Ads In Email Subscriptions

The WordAds team has now launched paid advertising in email subscriptions. This is a new channel for WordAds sites to increase earnings. This feature requires nothing from WordAds sites on WordPress.com. Site owners who want to opt out can simply make a support request. We plan to roll out to Jetpack Ads users as well…. Read More

The GDPR and Your Earnings

The European regulatory initiative called GDPR is meant to provide Internet users with greater control over their privacy. It went into effect recently on May 25, 2018. Depending on where your users live it could have a meaningful impact on your earnings. How does GDPR impact earnings? The first question to ask is do you… Read More

Buying Visits To Your Site Is A Bad Idea

We all want to build a bigger audience for our website and increase our earnings — but how we go about it is important. Every month, the WordAds team sees advertisers flag some of our program members for acquiring non-human traffic. The owners of these flagged sites often tell us that they didn’t realize they… Read More

Augment Ads Earnings with Simple Payments

Earlier this year, the Simple Payments button became available for both WordPress.com sites and self-hosted sites using the Jetpack plugin. With Simple Payments, site owners can create and embed credit and debit card payment buttons with minimal setup: Thousands of site owners are already using Simple Payments — in four months, they accepted over $500,000… Read More