The WordAds team is excited and grateful to have won ExchangeWire’s 2018 Best New Product or Service. We won this for our brand safety system. This system allows us to flag web pages that advertisers do not feel is brand safe (pages with violence, adult material, etc.)
How does this benefit WordAds publishers? If you run a brand safe WordAds site advertisers trust us that your site is indeed brand safe as our system has approved it.
WordAds is for family friendly sites as our advertising buyers are not interested in mature sites or content that is not suitable for all ages.
If you are interested in learning more about brand safety and our system for addressing it, Adexchanger has an article about it here.