One of our ad buyers recently paused their partnership with us. This will lead to some WordAds sites experiencing a decline in their earnings this month.
The WordAds platform is not dependent on a single buyer, and other buyers have started taking up the slack already. So the model is working but we wanted to be up front that some sites, especially smaller ones, may see lower earnings until the inventory fully rebalances.
Some general guidelines to help improve earnings:
As always, you can maximize your earnings by continuing to focus on writing high quality content, posting regularly, and engaging and cultivating your audience.
Search engine optimization (SEO) is another important tactic to potentially increase traffic to your site and enhance your earnings. If you are hosted on WordPress.com, we recommend reviewing these SEO tools, and if you are self-hosted and running Jetpack, you can take advantage of Jetpack SEO tools.
In addition to advertising, our Simple Payments tool might be worth considering for your site. Simple Payments lets you create and embed credit and debit card payment buttons on your WordPress.com or Jetpack-enabled site. If you have goods or services to sell to your audience, you can easily add Simple Payments by following these instructions.
Some potential traps to avoid:
We appreciate your continued partnership and are working hard to refresh momentum on your earnings. To follow product updates that might help inform potential site improvements, please subscribe to the WordPress.com blog or, if you are a self-hosted site and running Jetpack, the Jetpack blog.