Your Readers are People

Audience at a show in Hong Kong.
(Photo credit: Wikipedia)

If you’re part of the WordAds family, you’re already making money from your posts. The money is there, but it doesn’t always flow evenly. There are a variety of factors that affect how much you’ll make at the end of the month, but the only one you should worry about is the fact that your readers are people, not robots.

Your readers are people, and they can come and go as they please. Just because you have 500 followers does not mean that every post will have 500 views. In fact, the same post could just as easily have 200 or 2,000 views. Now, I’m not here to do the usual thing and tell you to bend to your readers, quite the opposite in fact. Never betray your style. You are who you are, and your audience follows you because of who you are. If you are actually looking to change your style, there are tips and challenges posted every day at The Daily Post, but don’t let a drop in traffic or revenue force you to change.

Your readers are people, and they have friends who want to read entertaining content too. Just like there could be a day when your traffic drops to seemingly unrecoverable levels, there could be a day when it balloons out of control. Now, I don’t know the secret to suddenly getting millions of readers, but from what I’ve seen, I’m pretty sure there is no secret. One day, you could be writing about a unifying theory which ties together all Pixar films or a series of embarrassing Walmart photos (not for the faint of heart), and you’ll suddenly go from making hundreds of dollars a month to thousands.

Your readers are people, and they want to continue to read the things they enjoy. Don’t change your ways to bend to a departing audience. Stick to who you are, stick to your style, and embrace the audience who stays with you because of who you are. Don’t worry, they’ll bring their friends.

That’s a lot of words to really say three often repeated words, so I’d like to close with them, “never give up.”


  1. Your post is well written and contains sage advice.

    ” Never betray your style. You are who you are, and your audience follows you because of who you are.”

  2. I would love to have the option of putting a Word Ad (or two) in emails to subscribers. With 7000 subscribers and 600-1000 daily views there would be a dramatic increase in ad viewership if I could include them. Is that something you are working on?

    1. We are actively researching new ways to advertise that bring in a fair amount of revenue without being a burden on readers, and subscription email ads are indeed in the list of advertising methods to consider.

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