A common question we hear is, “I have blog, now what do I write about?”
If you’re reading this, you probably have a blog, and you might even be earning money from that blog. If not, you’re at least keeping track of how much traffic your blog gets. Your earnings are primarily affected by traffic, and traffic is primarily affected by what your blog is about. Is you blog a niche subject, like 9to5 Mac (where folks can instantly find Apple-related news), or a broad subject like Jon Negroni (where folks can find articles on pop culture, social media, and generally anything that Jon Negroni finds interesting to share with his readers). Both sites are great, both are very popular, and both bring in some great revenue, but they both share very different traffic dynamics.
A broad subject blog tends to bring in more of a following of dedicated readers than a niche subject blog, which tends to attract many one-time readers from search engines. Take a moment to remove yourself as a blogger and think of yourself as a reader. If you love what Jon Negroni has to say, you’re probably already following his blog, or will be following it right after you read this article. If you want to hear about the new iPhone, you’ll probably find several articles from 9to5 Mac at the top of your searches. Is either situation better than the other? Technically, yes, but ultimately, no.
A site with a broad subject focus, like Watts Up With That? (focussing on climate change, an arguably broad subject within itself) is bound to maintain a more stable average than a site with a niche subject, like Stoopid Housewives (focussing on news and gossip surrounding Bravo’s Real Housewives series). While traffic to a broad subject may maintain a more stable average, traffic to a niche subject will have higher peaks and lower valleys. How much traffic both sites accumulate at the end of the month is really up to the site. It can’t be quantified or predicted with any shred of accuracy, no matter who or what claims they can. A broad subject may enjoy a more comfortable average throughout its existence thanks to a more dedicated following, while a niche subject will have amazing days when something remarkable happens within its subject and terrible days when news simply dries up.
Ultimately, you should write about what you want to write about. Let the traffic come to you, and let that traffic stay if it wants to. Write for yourself, the audience you want will grow, and your earnings will follow.