Introducing WordAds 2.0

Today, we’re excited to introduce you to a new WordAds. On the front end, it’s a simpler and more streamlined experience like never before. On the back-end we have launched a real-time bidding platform to maximize earnings and ad creative control. Say hello to WordAds 2.0!

WordAds 2.0 is now fully integrated where you control the rest of your blog, in’s main Settings interface. You can also view your Earnings reports here and manage your payout information.

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Existing WordAds users aren’t the only ones to benefit from the changes in WordAds 2.0. For new users, we have done away with the separate application process. Any family friendly blog with minimal page views will be considered for immediate admission to WordAds.

Bigger changes are now live in our real time bidding environment. We have dozens of ad agencies and buyers bidding in real time on each of our global ad impressions. More competition means that we make the most of your earnings potential.We have also implemented advanced contextual mapping so that advertisers have data on the topics of each of your pages.

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We’ve been hard at work on WordAds 2.0 and are really excited to finally show it off to all of you. These are some big changes, but we have even more on the way, and are already thinking about what to add for WordAds 2.1. If you have any questions, please don’t hesitate to contact the Happiness Engineers.



  1. I am in the WordAds program since a while, but I am very happy that anyone can enter now. I remember a lot of people asked how they can get accepted.

    Do you think the real time bidding environment will improve the rate that “crashed” over the last months, or will it at least go back to the usual rate we were used to before?

    Thanks for WordAds 2.0, I am quite curious how this will turn out for us bloggers, and I am also curious for WordAds 2.1. 🙂

    1. Advertisers will now be paying a rate they’re willing to pay to get the ad in front of the specific eyes currently viewing it, and the highest bidder will get the ad, so that should go a long way to improve rates. 🙂

    1. We are accepting non-English sites, but that doesn’t mean that there will always be advertisers available for every view. If someone is viewing from a location with no advertisers available at the time of the view, they won’t see an ad.

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