Why WordAds?

What is WordAds, and why should you try it? It’s the simplest way to earn the best ad rates on your blog.

Picture this common scenario: You’re trying to park your car in a massive parking garage with ridiculously tiny spaces. You could spend hours circling the garage for the spot closest to your destination, and then have to contend with the ridiculously tiny spaces, or you could hand over your car to the valet and be on your way.

Online advertising is like that parking garage. You could spend months experimenting with different advertising networks and placements trying to find the best payout while also not over saturating your site with ads, and you could spend weeks trying to implement the advertising network’s code in a tasteful, bug-free manner. WordAds is like that parking valet, except you don’t have to pay or tip us in any way, and we actually give you money! We take care of everything for you, including negotiating with the ad networks, choosing the best ads, placing them in the best spots, and making sure they work properly overall. All you have to do is turn it on and transfer the payout to your bank account.

With WordAds, we ensure that your ads look great in any theme, including over 70 themes beautifully integrated with every possible WordAds placement. We bring the advertising networks to your blog with better rates than you could get on your own, as we negotiate rates for our entire network of WordAds-powered sites. There’s no code to implement. Just turn it on, and you’ll be collecting money in no time.

Just to show how easy it is, we’re just finishing up this introduction to WordAds video for the home page here, and we and wanted you to see it first.

To learn more about WordAds, please feel free to stop by Everything You Wanted to Know About WordAds, as well as our Benefits and FAQ pages.

If you have a WordPress.com blog, request an invitation today! If you have a self-hosted WordPress.org blog, we plan to expand our service to you eventually, or you could easily move to WordPress.com if you just can’t wait to be a part of the WordAds family.

We’re here to make it easy for you to get paid for your amazing content. Let us help you today!


  1. I would love to have WordAds on my blog. Unfortunately, I applied almost four months ago and haven’t gotten any sort of reply back. Kind of disappointing.

    1. While we do go through all applications from oldest to newest, there are a variety of factors from our advertising partners which may require us to wait on approval for a specific site. Rest-assured, if you did apply, you will get an answer eventually!

      While you wait, check out these tips for getting more views and traffic.

    1. In general, if you meet the minimum traffic requirements expected by our advertisers (we don’t publicize those), you’ll make up the annual cost of your domain by the end of the year plus some extra spending cash.

  2. I signed on to WordAds at the start, and I think the ads are excellent and sophisticated. I have WordAds on two of my blogs. To date, earnings have been miniscule, but then the traffic on my blogs is miniscule as well. I think WordAds has great potential if I can improve traffic. I’m going to look into Alexa.com. Soon I will retire and perhaps blog full-time.

    I’m a survivor of the newspaper industry meltdown, and still looking for the best blogging niche for me. It’s obvious that a blog like Bucketlist Publications, covering a subject with a potential worldwide audience, makes sense. But as a newsman, I tend to be more comfortable covering my own state and local areas. I think my next blog will be tightly focused on one county with 1 million population. I’m hoping that will generate enough traffic to hit the $100 threshold every month.

    1. It looks like you’re well on your way. 🙂

      You might find some helpful tips in our guide on getting more traffic.

      I want to strongly emphasize sharing your blog with your friends and family. If they like it, they’ll share it with their friends, and so on.

  3. I’m currently self hosted, but depending on fill and CPM would consider moving to .com. How do we find out those sort of details? I’d hate to generate less revenue… Is the team still thinking about taking this to .org sites?

    1. We don’t have specific CPM or fill rate deals for each blog. Instead, we essentially sell the entire inventory of over 50 million WordPress.com blogs to the advertisers who can offer the best rates for each region. This allows us to earn (and then pass on to you) a much higher CPM and fill rate than you typically would be able to receive as an individual.

      Bringing WordAds to self-hosted WordPress.org sites is still high on our list, but we don’t have an ETA at this time.

  4. I am new to know this and quite enthusiastic.
    In this post you wrote that “Including over 70 themes beautifully integrated with every possible placement WordAds”.
    I developed a custom theme that suits my needs. What makes a theme can display ads from wordads? Can I still get the wordads if using these custom-made theme?

    1. Please note that WordAds is currently only available to blogs at WordPress.com, where our theme team has complete control over the themes here and have adjusted them to support WordAds.

      If you do have a blog on WordPress.com, you will only be able to use the themes here regardless. If you do not have a blog on WordPress.com, WordAds is not yet available to you.

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